Hiiii! My NaMe iS LiNsEy MoUsE & tHiS = mY 90s iNsPiReD hUb,,!! NoStAlGiC, hUh?! & ThAt'S eXaCtLy WhAt BrAnDiNg = AbOuT: EMOTION! It'S aBoUt a FeElInG wHaT yOuR bRaNd mAkEs OtHeRs CrAvE. cOnTaCt Me & LeT's CrEaTe Ur ViBe. eNjOy My WeBsItE! XOXO
When it comes to creating social media campaigns that stop the scroll and drive results, Mouse Inc. and WONDR Experience were that match made in creative heaven. From Instagram feeds to Schiphol Airport displays, we’ve crafted timeless content that doesn’t just look good—it converts like a dream.
A Timeless Feed & Conversion-Driven Ads
3 days. Hundreds of pieces of content. One unforgettable campaign.
For WONDR’s ambitious social media ads and feed overhaul, we led a 3-day shoot, delivering content that’s not only eye-catching but also built to last. The result? Timeless visuals that WONDR continues to use years later, proving that great content is always in style.
But the magic didn’t stop there. With a focus on ads designed for conversion, one of our creations became WONDR’s highest-converting ad ever. Whether it’s driving ticket sales or building brand love, we delivered exactly what WONDR needed—and more.
Creative Excellence Meets Strategy
From Art Direction for their feed to leading projects like the WONDR x Disney Christmas Special, our approach is rooted in a mix of creativity and performance. We crafted hundreds of assets, each tailored to WONDR’s vibrant identity while keeping their business goals at the forefront.
Beyond Social: WONDR Everywhere
Our campaigns stretched far beyond the feed, making appearances on everything from online advertisements to Schiphol Airport displays. Wherever you spotted WONDR, you saw Mouse Inc.’s creative fingerprints.
The Results
Highest conversion ad ever: Enough said.
Timeless value: Content designed to stay fresh and relevant for years, saving on production costs while maximizing ROI.
A to Z service: From pre-production to final uploads, we handled everything—so WONDR could focus on the magic of their brand.
Let’s Create Something WONDR-ful Together
Looking to elevate your social media game with content that’s both timeless and effective? Let’s make it happen.
Enter the FALSIEVERSE, where digital meets reality and lashes reach surreal heights. Mouse Inc. partnered with Maybelline New York to launch their Falsies Surreal Mascara, creating a buzzworthy hybrid experience that captivated on-trend Millennials across the Benelux. The result? Over 2.5 million views and a mascara moment to remember.
The Goal
Maybelline tasked us with creating awareness for their latest innovation—the Falsies Surreal Mascara—among Millennials (25-35 years) with an eye for trends and a love for immersive digital experiences. The mission? To craft a campaign that merges the digital and physical worlds, elevating their product launch to a whole new dimension.
The Concept: Enter the FALSIEVERSE
Why settle for a campaign when you can build an entire world? Enter the FALSIEVERSE—a virtual New York City-inspired universe starring Gigi Hadid and her ultra-glam virtual avatar, MayMay, as the faces of the campaign.
At the heart of the experience was a cutting-edge Augmented Reality (AR) filter. This wasn’t just a pretty digital face—it was a virtual mascara try-on, giving users the chance to see the Falsies Surreal effect on their lashes in real-time, set against the glitz and glamour of the FALSIEVERSE.
The Activation: From Digital to IRL
The magic didn’t stop online. To make the campaign unforgettable, Mouse Inc. hosted an activation during L’Oréal’s exclusive event. Guests were invited to step into the FALSIEVERSE by scanning a cute, custom QR code that opened the AR filter right on their phones. The result? Instant engagement and a seamless blend of virtual and real-life experiences that brought the product to life in unexpected ways.
The Impact: Numbers Don’t Lie
Our campaign didn’t just deliver—it dominated:
TikTok views: Over 1.6 million
Instagram views: Over 525,000
Total reach:2.5 million+ views and counting
The FALSIEVERSE captured the attention of a trend-savvy audience, generating buzz, boosting brand awareness, and leaving a lasting impression.
Why Mouse Inc. Makes It Happen?
At Mouse Inc., we love to go further than thinking outside the box, we love to build new worlds and experiences that connect. The FALSIEVERSE is proof that blending creativity, technology, and strategy delivers powerful results. From social media activations to in-person experiences, we ensure your brand isn’t just seen—it’s unforgettable.
Want to bring your brand into the future? Let’s create a campaign that’s out of this world.
Step Into the Future of Hair with The Mouse Inc. hAir Salon, where we transformed models into their future selves:
Welcome to our virtual hair makeover service, where we mix Ai and style to give you the hair of your wildest dreams, before doing a single snip or dye. From global stage to TV fame, we’re here to revolutionize your hair game.
Let’s face it: Most people walk into a salon with a head full of doubt. “Will this cut look good on me? Will this color wash me out?” Enter the hAir Salon, where the guessing game ends. Our Ai magic lets your customers preview their dream ‘do in real-time. It’s not just a hair transformation; it’s a confidence boost before a single strand hits the floor.
Recently featured on Holland’s Next Top Model, we delivered stunning transformations for their famous makeover episode. Now, we’re expanding globally, offering this immersive experience for brands and events that want to engage their audience in a fresh, innovative way.
Brand benefits
Why should your brand jump in? Easy: Engagement, virality and sales.
Imagine the shareable content from customers showing off their ‘before-and-after’ pics. Or what about the unforgettable experience they get that keeps your event and product on top of your consumers mind?
Exclusive Brand Experience: Stand out with a one-of-a-kind interactive activation that combines AI technology and creative finesse.
High Engagement: Clients and attendees will love trying out new looks instantly, providing a memorable brand touchpoint.
Versatile Application: Use it for media productions, events, photoshoots or social media campaigns and get branding opportunities within the (virtual) installation.
Turn-key Solution: We handle the entire process—from setup to execution—ensuring flawless results.
The Mouse Inc. hAir Salon is a proprietary concept developed by Mouse Inc., combining AI technology with Photoshop expertise to deliver personalized virtual hair transformations. All rights reserved. Reproduction or replication of the hAir Salon experience, process, or branding is strictly prohibited without explicit written consent from Mouse Inc. Mouse Inc. retains all intellectual property rights over the creative and technological aspects of the hAir Salon service.By partnering with The Mouse Inc. hAir Salon, clients agree to the outlined terms and conditions and acknowledge Mouse Inc.’s ownership of all materials, branding, and methods used during the project.
Marketers, stop sleeping on these platforms. While everyone else is flocking to Instagram and TikTok, there’s a treasure trove of untapped potential waiting to be explored on platforms that brands often overlook. Want to stand out? Be where your competition isn’t.
Here’s a deep dive into five “forgotten” platforms—complete with vanity metrics, user insights, and brand campaign success stories—that could be your next social media jackpot.
1. Discord: The Kingdom of Communities
What’s the vibe? Originally built for gamers, Discord is now home to over 150 million monthly active users who create and participate in niche communities (called servers). The audience skews younger, with 70% of users aged 18–24, making it a hub for Gen Z.
Why should brands care? Discord isn’t about vanity—it’s about intimacy. It offers brands the chance to build genuine connections through direct engagement. Think VIP groups, live events, or exclusive sneak peeks.
Brand Spotlight: Chipotle’s Virtual Career Fair In 2021, Chipotle leveraged Discord to host a virtual career fair, becoming one of the first major brands to do so. This innovative approach led to a 77% increase in job applications week-over-week and garnered significant media attention.
Key Takeaway: Discord’s community-driven environment allows brands to engage authentically with younger audiences through events and discussions.
2. LinkedIn: The Cool Professional
What’s the vibe? With 774 million members worldwide and growing, LinkedIn is far from just a job board. Over 61 million senior-level influencers and decision-makers use the platform regularly, making it perfect for B2B campaigns.
Why should brands care? LinkedIn’s ad targeting is unmatched when it comes to reaching professionals by industry, job title, and location. Its engagement rates have skyrocketed—posts with personal stories or videos see 2x higher engagement than traditional updates.
Brand Spotlight: HubSpot’s LinkedIn Integration HubSpot has enhanced its platform to allow users to manage LinkedIn ad campaigns directly, streamlining B2B marketing efforts.
Hot Tip: LinkedIn isn’t just for HR. Use it for storytelling, webinars, and high-value content to attract business clients.
3. Twitch: The Streaming Empire
What’s the vibe? With 30 million daily visitors (as of 2024), Twitch is the largest live-streaming platform in the world. The audience skews male and younger, with 41% aged 16–34.
Why should brands care? Twitch isn’t just for gaming anymore. It’s a hub for music, lifestyle, and creative content, making it ideal for brands looking to connect with a passionate audience in real-time.
Brand Spotlight: Wendy’s “Never Stop Gaming” Menu, in collaboration with Uber Eats, Wendy’s launched the “Never Stop Gaming” menu, featuring meals curated by popular Twitch streamers. This campaign effectively engaged the gaming community and boosted online visibility.
Hot Tip: Collaborate with Twitch streamers who align with your brand’s values. Consider hosting live Q&A sessions, product reveals, or charity events to connect authentically.
4. Facebook: The OG Is Not Dead
What’s the vibe? With 2.98 billion monthly active users globally, Facebook is still the largest social media platform. While it’s not the shiny new toy, it dominates when it comes to scale and diversity of audience.
Why should brands care? Facebook Groups are experiencing a renaissance, with 1.8 billion users actively engaging in them. The platform’s ad tools also remain one of the most powerful for targeting.
Brand Spotlight: LEGO’s Engagement with Fan Communities LEGO actively participates in Facebook Groups dedicated to adult fans, fostering a sense of community and gathering valuable feedback.
Hot Tip: Forget your Facebook Page—focus on Groups and community-driven content for authentic engagement.
5. OnlyFans: Beyond the Stereotypes
What’s the vibe? Yes, OnlyFans is known for NSFW content, but it’s also home to 3.1 million content creators and 170 million registered users, many of whom are looking for exclusive access to their favorite creators or brands.
Why should brands care? OnlyFans lets you monetize exclusive content directly, from behind-the-scenes videos to tutorials or limited-edition drops. The audience is highly engaged, with creators boasting 80% higher interaction rates than on Instagram.
Brand Spotlight: Bella Thorne’s Record-Breaking Debut, Actress Bella Thorne joined OnlyFans and reportedly earned over $1 million within 24 hours, showcasing the platform’s potential for monetization and fan engagement.
Hot Tip: Use OnlyFans for premium, paywalled content like masterclasses, behind-the-scenes peeks, or live Q&A sessions to build a devoted fanbase.
Conclusion: Dare to Be Different
In 2025, winning the social media game isn’t about chasing trends; it’s about creating your own. These “forgotten” platforms are full with opportunity for marketers willing to think outside the box.
💡 Want to create unforgettable campaigns? Let’s chat! At Mouse Inc., we specialize in creating real connections and using forgotten platforms for unforgettable campaigns. Or using popular platforms in memorable ways ;-).
So, here’s the tea: I lost 90% of my income this year. Yup, you read that right. Me, the AR queen, the “money magnet,” the badass creative genius who made thousands of euros designing mind-blowing AR filters, just got smacked by reality. Why? Because I made the rookie mistake every entrepreneur guru warns about but makes sound like the Holy Grail: I niched down way too hard.
The Rise and Fall of My AR Empire
Let me paint the picture. A few years ago, I stumbled into the shiny world of AR—Augmented Reality, for the uninitiated. The moment I made my first Instagram filter, it clicked. Brands went wild for it. Thousands of euros came flooding in, and 99% of my projects were bangers. We weren’t just making filters; we were making moments.
And then, I made the classic mistake: “Niche down,” they said. “It’ll be fun” they said… So, I didn’t just specialize in AR. No, I went all in on AR for Meta. Specifically Instagram AR. Yeah, I bet the house on one horse, and that horse was Meta.
Fast-forward to the end of August 2024, and Meta drops the bomb: Instagram AR is out. Just like that. Filters are done from January 2025. Developers like me? Kinda screwed. Thanks to this decision, I went from thriving to surviving.
How Did It Happen?
Meta’s big move to cancel AR was all about pivoting resources toward AI. They’re ditching the creative fun of filters for “smart” tools like predictive captions, image editing, and other AI-driven features. And while AI is cool and all, it left thousands of creators—myself included—completely stranded.
Meta’s focus shift meant they pulled the plug on Spark AR, the platform we all used to build our magic. Developers poured their hearts into mastering this tech, and now, poof, it’s gone.
Losing 90% of your income hits hard. At first, I panicked. Like, full-on fetal position on the floor panicked. But then, I realized something: I let one platform define my business. I put all my creative eggs in one digital basket. I let someone else’s rules decide my worth. And now? I’m flipping the script.
The Pivot: From AR Queen to Strategy Rebel
This isn’t just a sob story—it’s a plot twist. Mouse Inc. is back, baby, and we’re here to do what no one else dares:
Creating social media strategies no one else dares to make.
Bringing forgotten platforms back to life with unforgettable campaigns.
Making real connections—not just chasing trends.
The future isn’t about relying on Meta or any one platform. It’s about being adaptable, creative, and a little fearless.
My Tips for Bouncing Back
To all my fellow creatives, marketers, and PR pros, here’s how I’m bouncing back—and how you can too:
Diversify, diversify, diversify Stop betting on one horse. Experiment with TikTok, Pinterest, LinkedIn, or even email marketing. The more platforms you’re on, the safer your business is.
Create real connections Forget vanity metrics. Focus on building authentic, loyal audiences. Whether it’s a killer newsletter or raw behind-the-scenes posts, realness wins.
Stay inspired, even when it sucks Don’t let setbacks dim your spark. Use them to fuel your next big idea.
Embrace chaos marketing Perfection is out. Messy, human, relatable content is in. Lean into it.
The Comeback Is Always Stronger
Losing 90% of my income isn’t the end of my story—it’s just the start of a new chapter. Mouse Inc. is here to shake up social media, create campaigns that make people stop scrolling, and show brands how to own their uniqueness.
So, yeah, I made a mistake. But now, I’m making moves. And I’m inviting you to join me on this wild ride.
Instagram dropped a bombshell that’s got the entire creator scene SHOOK. Starting January 14, 2025, the platform is officially pulling the plug on AR filters. Yup, the digital sparkles, face distortions, and viral filters that gave us life (and thousands of developers their paychecks) are about to become history. RIP to the glittery era of AR selfies, we barely knew ya… 💔
Wait, What? Instagram’s AR Era Is Over?
In case you missed the memo, Meta (Instagram’s parent company) announced they’re deleting AR from the platform. Spark AR, the tool responsible for all those iconic filters, will no longer be supported. Thousands of creators and developers (including me) who built their careers crafting these digital masterpieces? Out of a job. Like, how do we even process this ‘betrayal’?
What’s getting cut:
Spark AR filters on Instagram and Facebook
AR effects in Reels, Stories, and Lives
Developer tools for creating and sharing AR magic
Why, tho??? Meta claims it’s all about shifting focus to… *AI*. Apparently, AR isn’t where the money’s at on their app anymore, and they want to “reallocate resources” to trendy tech like generative AI and advanced image editing. Translation: AR is yesterday’s news, and AI is their shiny new toy.
But… Why Now?
Let’s be real: Instagram’s been struggling to keep up with TikTok’s chaotic energy. Add the rise of AI-generated content, and AR filters probably started looking like that one outdated app you forget to uninstall. Meta says the move is about “driving innovation,” but honestly? Feels like they’re just chasing trends.
What’s Replacing AR?
Good question, because we’re all wondering how they’re gonna fill this glittery void. Meta’s pivoting hard into AI:
Generative AI tools for creators, like smart image editing and auto-captioning.
Interactive soundscapes that make your Stories more immersive.
Advanced personalization features that promise to “deepen engagement.”
Sure, AI is cool or whatever, but can it give us puppy ears or an interactive experience?
Who’s Hit the Hardest?
Let’s pour one out for the AR developers. Platforms like Spark AR weren’t just tools—they were entire ecosystems that supported thousands of freelancers, small businesses, and creative studios (hi, it’s me again). For many, this isn’t just a tech shift; it’s a career earthquake.
Meta hasn’t exactly rolled out a safety net for creators. While they’re offering a few transitional resources, most of them are left scrambling to pivot. Meanwhile, platforms like TikTok and Snapchat are happily soaking up the talent Meta’s kicking to the curb.
The Legacy of Instagram AR
Let’s not forget how iconic AR was while it lasted:
It redefined self-expression, turning basic selfies into art.
It launched viral moments, from Kylie Jenner’s butterfly filter to every dog-face snap ever.
It blurred the line between digital and reality, proving social media can be more than just scrolling.
What’s Next for Creators?
For those of us in the trenches, it’s time to adapt or get left behind. While Meta’s new AI tools could open doors, many creators are eyeing greener (and more AR-friendly) pastures. Snapchat, TikTok, and even emerging platforms like BeReal are all in the race to scoop up displaced talent.
And let’s not forget about Web3. Augmented reality might be down, but it’s not out—just wait until it gets a glow-up in the metaverse.
Final Thoughts: It’s Not a Goodbye, It’s a Glow-Down
Instagram’s decision to stop AR is the end of an era, but also a wake-up call. Social media evolves fast, and staying ahead means rolling with the punches—even when those punches come from the algorithm overlords at Meta.
So here’s the deal: mourn the loss, but don’t dwell. Whether it’s AI, Web3, or the next big thing, creators like us will always find a way to slay the game. Now, before you’ll excuse me, let’s take a moment for one of Meta’s most viral AR filters, made by me, the “Renaissance Eyes” that hit 25.000.000+ million views:
This is what I think the Social Media Marketing Predictions for 2025 are:
Social media is evolving faster than the speed of your Wi-Fi on a bad day. If you think you’ve cracked the code for marketing in 2024, think again—2025 is set to flip the script. From AI-fueled creativity to brands embracing chaos, the social landscape is about to get wilder than a TikTok trend. So buckle up, bestie. Here’s what’s next…
1. influencer economy stays powerful
Big influencers are still ruling the marketing throne, and brands are doubling down on their star power to deliver unmatched reach. Forget the “micro-influencers vs. mega-influencers” debate—both play crucial roles. But let’s be real: when Taylor Swift tells you to vote, you vote.
Why it matters: Big influencers have reach, trust, and cultural impact that’s impossible to fake.
Example: Vote.org’s collaboration with Taylor Swift ahead of the 2024 U.S. elections drove an 800% increase in voter registration among young adults in 24 hours, adding over 35,000 new registrations.
Hot take: Handing over creative control to creators can make campaigns more genuine and impactful, especially when working with influencers who truly “get” your brand’s ethos.
2. AI-Driven creativity will skyrocket even more
AI isn’t just the future; it’s the now. Brands are harnessing AI to personalize campaigns, create high-quality visuals, and push the boundaries of creativity—all while saving time and money.
Meta’s Big Pivot: Instagram will phase out AR completely by January 2025, reallocating resources to AI innovations like smart image editing and predictive captions.
Coca-Cola’s AI-Generated Holiday Ads: Coke’s 1995 “Holidays are Coming” ad got a glow-up thanks to AI. The revamped spot hit us with nostalgic vibes while personalizing visuals for global audiences. – Metrics: +12% brand recall, +9% engagement across socials.
Mango’s AI-Generated Models: Fashion brand Mango used AI to drop diverse, inclusive models for its online catalog. Bye expensive photoshoots, hello photorealistic perfection. – Metrics: +20% website traffic, Gen Z conversion rates up, and a spot on 2024’s “Top 10 Most Innovative Retail Campaigns.”
Hot Take: Use AI as your sidekick, not your boss—creativity still needs the human touch to resonate.
3. Nostalgia is still the main character
If your campaign doesn’t give audiences the feels, are you even marketing? Nostalgia remains a powerhouse strategy in 2025, appealing to Millennials and Gen Z by reviving Y2K aesthetics, childhood memories, and iconic pop culture moments.
Example: HMD brought back the Barbie flip phone, leveraging the $1 billion success of the Barbie movie franchise, which reignited global interest in Barbie-branded nostalgia.
TikTok Trends: The #Y2K hashtag has surpassed 4 billion views as of December 2024, with fashion and tech brands capitalizing on the craze.
Disney’s Strategy: Disney’s nostalgic marketing drove a 30% increase in park attendance in Q3 2024, fueled by throwback-themed social media campaigns.
Swipe. Tap. Buy. Social media users don’t just want to scroll—they want to engage. Interactive features like AR filters, gamified posts, and live shopping are reshaping how users connect with brands.
Example: TikTok Shop’s shoppable livestreams drove $500 million in sales globally during their Black Friday event alone, proving live shopping isn’t going anywhere.
The Pivot: With AR out on Instagram, AI is stepping in. Augmented soundscapes and smart interactive tools are taking center stage.
Likes are cute, but they don’t pay the bills. Platforms like Instagram and TikTok are prioritizing saves, shares, and time spent on posts over surface-level engagement.
Pro Tip: Create content that fosters community, not just fleeting likes.
Example: Spotify Wrapped 2024 drove a 40% increase in app engagement and a 25% surge in Premium subscriptions by offering hyper-personalized, shareable moments.
Perfection is out; chaos is in. Gen Z is eating up lo-fi, relatable content that feels human. Brands embracing messy, meme-worthy campaigns are stealing the show.
Examples:
Duolingo: Their chaotic TikToks featuring their owl mascot drove a 150% increase in app downloads over three months.
Ryanair: Snarky, low-budget TikToks reached 1 billion views across 2024, solidifying its place as a viral powerhouse. (More here)
*Trend Alert*: While big brands lower their content quality for relatability, small creators are going high-end with DSLR-quality footage and educational posts. This role reversal is reshaping how audiences perceive content.
Marketing tip: Embrace imperfections and humor to build authenticity. But make sure it aligns with your brand’s personality.
In 2024, CGI exploded. By 2025, it’s the norm. Expect hyperreal visuals that blur the line between reality and digital fantasy, delivering jaw-dropping WTF moments.
Example: Adidas launched an AI/CGI hybrid campaign that boosted online sales by 18% in one month, while social engagement jumped by 30%. (Full article here)
Why It Works: CGI grabs attention, and in a crowded feed, that’s half the battle.
Social media in 2025 isn’t about selling your product in their faces. It’s about connecting with your audience. It’s about creativity, authenticity, and knowing when to embrace the chaos. If you’re not experimenting, you’re not growing.
Ready to make your 2025 social campaigns pop off? Let’s get it!!!
2024 was a standout year for social media marketing, with brands pushing the boundaries of creativity and audience engagement. From leveraging humor to crafting impactful collaborations, these campaigns weren’t just attention-grabbing; they also delivered meaningful results. As we step into 2025, here’s what we can learn from these trailblazers and how to apply their success to our own strategies.
1. Specsavers “Stop the Traffic” Campaign
Specsavers pulled a major stunt in Edinburgh with an optical illusion that made pedestrians look like they were walking on air, tying into their classic “Should’ve gone to Specsavers” vibe.
Learning for 2025: Creativity in public spaces can make your brand the talk of the town. Think outside the box to create experiences that make people stop and stare.
Charli XCX brought unapologetic attitude to her “Brat Energy” campaign, which leaned heavily on her online persona. By tapping into TikTok trends, creating hyper-personalized merch drops, and engaging directly with her fandom, she turned brat culture into a lifestyle. The campaign was raw, fun, and totally in sync with Gen Z energy.
Learning for 2025: Bold personalities can make your campaigns *POP*. Align with voices that embody your brand’s energy and aren’t afraid to go big, or bratty.
CeraVe teamed up with actor Michael Cera in a quirky campaign that blurred the lines between reality and marketing, creating buzz and engagement among fans.
Learning for 2025: Humor and relatability resonate with audiences. Collaborate with personalities that align with your brand’s ethos to create genuine connections and lots of laughs.
Dove celebrated a decade of its Real Beauty campaign by showcasing women who’ve grown alongside the brand, reinforcing its commitment to authenticity and inclusivity.
Learning for 2025: Long-term commitment to brand values builds trust and loyalty. Stay true to your core message and involve with your audience.
When I was younger, I used to really express myself! I loved glitter and I loved stickers. I kind of thought you could never wear enough glitter. I still kind of feel that way. Today, young girls are being exposed to adult targeted anti-aging skincare content which is making them want to use anti-aging products! @Dove Beauty & Personal Care research shows 1 in 4 feel judged about how their skin looks. Let’s never fear getting older because that is a privilege. If we create powerful and positive messaging, we get to be as playful as we want and as empowered as we want. I’m partnering with Dove to raise awareness about this unnecessary beauty trend and help protect the self-esteem of young girls. #TheFaceof10#DoveSelfEsteemProject
Leverage Humor and Relatability: A touch of humor can make your brand more approachable and memorable.
Be Purpose-Driven: Consumers expect brands to take a stand on social and environmental issues. Ensure your campaigns align with your values and communicate them authentically.
Tap into Nostalgia: Nostalgia appeals to all age groups, offering an emotional hook that drives engagement and loyalty.
Experiment with Immersive Experiences: Whether through collaborations, AR/VR, or multi-platform storytelling, creating an immersive world for your audience fosters stronger brand loyalty.
Turn Criticism into Creativity: Don’t fear backlash, embrace it as a chance to innovate and show your brand’s personality.
By taking these lessons to heart, brands can craft campaigns in 2025 that not only catch eyes but also build lasting connections with their audience.
Ready to make 2025 your brand’s glow-up year? Let’s go!
The Oscars of marketing is here! Marketingland didn’t rest this year. From viral TikTok moments to OOH campaigns that captured millions of eyes, 2024 was the year where creativity and strategy merged in unprecedented ways. Here are our top 10 ‘nominations’ of the most iconic and impactful campaigns of 2024. Complete with all the juicy details about the idea, metrics and why they were simply scroll-stopping.
1. Charli XCX’s Brat Campaign
(June 2024)
Charli XCX’s album “Brat” was promoted with a chaotic, rebellious campaign on social media, leveraging meme culture and retro Y2K aesthetics. Key to its success was a series of tongue-in-cheek video ads showing Charli acting as an unbothered “brat” in exaggerated scenarios.
Agency: Done with Charli’s creative squad and freelance digital artists.
Goal: Boost album sales and serve rebellious pop-culture vibes.
Results:
#BratChallenge racked up 50M+ TikTok views.
Album hit #2 on Billboard 200.
Spotify streams surged 65% in one month.
Source: Verified metrics via Spotify and TikTok analytics.
A moving campaign that flipped stereotypes on their head by featuring individuals with Down Syndrome in professional roles, from doctors to CEOs, with the tagline: “I Assume That I Can.”
Agency: Special Olympics x Ogilvy.
Goal: Challenge perceptions, spark conversations, and promote inclusivity.
Results:
Viral TikTok campaign with 30M+ views.
50% spike in Special Olympics donations.
Source: Press release and official TikTok campaign page.
To promote Rhode’s lip treatment, Hailey Bieber created an iconic lip-shaped phone case. Influencers and fans turned the product into a viral sensation, sharing unboxings and aesthetic selfies with the case.
Agency: Rhode’s in-house team.
Results:
Sold out in 48 hours.
$10M revenue in the first week.
Source: Official Rhode website and social media metrics.
Victoria’s Secret aimed to modernize its image by embracing inclusivity and cultural awareness. The brand collaborated with a diverse group of influencers and former Angels to generate buzz and showcase its commitment to change.
Agency: Victoria’s Secret’s in-house marketing team, in collaboration with various influencers and public relations experts.
Goal: Reestablish Victoria’s Secret as a leading, inclusive lingerie brand and drive engagement through influencer partnerships.
Results:
66 million engagements and 414 million video views, indicating substantial reach and audience interaction.
57,873% increase in creator content engagements and a 23,717% increase in creator content video views during the event period compared to the previous month.
Victoria’s Secret’s comeback illustrates the significant impact of strategic influencer collaborations in revitalizing brand image and engaging modern audiences.
This collaboration brought luxury fashion to sportswear with a campaign blending sleek product photography, dreamlike CGI visuals, and minimalist storytelling.
Agency: Jacquemus and Nike’s in-house teams.
Results:
Sold out globally in 2 hours.
$20M earned media value.
Source: Official campaign press release and social media stats.
Guys run to this pharmacy in BK, I just saw MICHAEL CERA signing bottles!! 😳😳😳I’m a ceravepartner, and I’m asking @CeraVe what is going ON #nyc#fyp#celebritysighting
To promote the highly anticipated film, Universal Pictures launched a TikTok duet challenge featuring exclusive previews of the musical’s songs. The “Sing Your Wicked Side” challenge became a fan favorite.
Agency: Universal’s in-house team.
Results:
40M+ TikTok duets.
$800M box office revenue in the first month.
Source: Box office analytics and official TikTok campaign data.
An OOH stunt that turned bus stops into interactive “smell stations” with the scent of fries, paired with a social campaign asking, “What’s your McDonald’s craving?”
Agency: Leo Burnett.
Results:
20M+ mentions across platforms.
15% rise in foot traffic during the campaign.
Source: Official campaign metrics via McDonald’s.
9. Dove #TheFaceof10
(March 2024)
Dove celebrated 10 years of its Real Beauty campaign with #TheFaceof10, showcasing women who’ve grown alongside the brand, paired with heartfelt stories and interactive user-generated content.
Agency: Edelman.
Results:
25M+ hashtag mentions.
Increased brand loyalty by 40%.
Source: Dove brand analytics and Edelman press release.
10. Spotify Wrapped
(December 2024)
Spotify Wrapped is a yearly tradition, but in 2024, they pushed the boundaries by integrating interactive AR elements and launching collaborative playlists that users could customize with friends.
If 2024 crowned a single champion of marketing formats, it was CGI content. Brands like Jacquemus and L’Oréal/Maybelline raised the bar by creating surreal, photorealistic imagery that blurred the line between digital and reality. Jacquemus’ floating handbags campaign captivated millions, while Maybelline’s animated mascara brushes became TikTok staples.
2024 showed us that success lies in daring to innovate. Whether through bold creativity or emotional authenticity, these campaigns have paved the way for brands to dream bigger in 2025.
WONDR experience: How We Turned a 3-Day Shoot into Years of Content
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